camp de base

create the new layout and visual identity of the French section at the ISPO Munich 2019 outdoor show, made at the design laboratory, London, United Kingdom, 2018

The goal was to give a proper impact and a better cohesion, we designed a new layout with better circulation arrangement and a unified identity. In order to simplify the construction and to help exhibitors to customise their own stand we created a modular grid system. The system include different types of wall supports (shelving units, branding, etc.) as well as different material treatments. This system was supported by a strong visual impact using outdoor climbing ropes as a guiding thread throughout the space.