jean-charles boisset

secret indulgence wine collection, design of bottle labels, concept and storytelling, made at the design laboratory, London, United Kingdom, 2018

JCB is a luxurious leading wine brand, based in California. The Secret Indulgence is a limited series of twelve special bottles. These prestigious award-winning wines are a collection of some of the finest in California. The Design Laboratory designed this unique collection, which breaks the traditional wine codes and explores storytelling through wine and food paring. By building a strong narrative and visual identity, each bottle has a truly individual character and story.​